Delta Sightseer Challenge ?!?

This blog isn't supposed to be about Delta. My last 2 posts mentioned what bad times that I have had lately. I was theorizing that part of the problem is the reduction in staff and full airplanes. Never mind that it is now highly publicized that 1/3 of flights were delayed in June.

My problem is this: instead of Delta spending money in ways to improve the customer experience with more staff or better baggage handling automation, Delta decides to spend money to market a silly Sightseer Challenge with American Express. We don't need another Amazing Race; we need to get where we are paying to go in a reasonable amount of time with our bags.

Please Delta - make sense with what you are doing.